Why spending Big Money on a Marketing Consultant is a Bad Idea

By Robert Holmes

Mar 27

It has been well said that you should hire your weakness and focus on your strengths, and most of us feel vulnerable in the area of sales and marketing. So it seemed perfectly reasonable that I should get outside help, bring in a marketing “expert” to assist me. I’ve done this twice before, each at a cost of $15,000 (that seems to be the standard starting point for some reason) – and was tempted to do it again.

Then I realized something. As well meaning and nice as they were, marketing people knew almost nothing about my business.

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About the Author

Robert is an expert in the science of human behaviour and performance enhancement with a passion for neurology, leadership and the psychology of potential. He believes it is important to bring hard science to coaching, and that coaching practices be evidence based and research backed. Robert is a founding partner at Frazer, Holmes Coaching and current Director of Brand and Marketing for the International Coach Federation Australasia (ICFA). Robert is a professionally certified coach (PCC) with over 20 years of business experience and an ICF Accredited Mentor Coach. He is an Associate at the National Speaker's Association, a member of the Coaching Psychology interest group at the APS, a certified Action Learning Coach, a Member of the Australian Institute of Management Consultants.